Why the name change?

So apparently some time in the last 5 years they changed the name from Beatlefest (kind of catchy) to the FEST for Beatle's Fan.

I don't get it. Was it an attempt to be catchy or just annoying? Why change the name after 20 years? The world may never know.

Beatlefest Blog

This is a blog dedicated to anyone who ever attended Beatlesfest in LA (or other cities for that matter). Highlighting all the fun that a teenager can have with $50 in disposable income and a six pack of beer.